Hollard
Project
Working in collaboration with Lumkani, we delivered social media management, graphic design, and videography for the campaign.
- Developed a strong social-first strategy for underserved communities
- Created bold graphic content for social media and radio support
- Repurposed long-form YouTube episodes into native short-form videos
This included optimising distribution across social media and radio. The campaign achieved 6.5 million views and a reach of 4.8 million across platforms.
We partnered with Hollard on Funda Nathi, a consumer education campaign aimed at simplifying insurance and financial concepts for underserved communities, using clear, culturally relevant storytelling to empower informed decision-making.
Overview
We transformed complex insurance concepts into clear, culturally relevant content through bold design, local language, and social-first video.
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Video
Long-form educational content was strategically repurposed into platform-native short-form videos, designed to maximise reach, engagement, and clarity across social media. Visit Lumkani’s TikTok page to see the videos.
Relatable Characters
We designed and modelled characters that reflect the lived reality of the target audience, ensuring the visuals felt familiar, human, and easy to connect with.
Social-First Visual Language
Every design element was crafted to feel native to social media, inviting, scroll-stopping, and instantly readable, making complex messages feel approachable within fast-moving feeds.
