GallopTV
We partnered with GallopTV (formerly Gold Circle) to redefine how horse racing shows up culturally—transforming its marketing, storytelling, and audience engagement through a bold, modern social-first approach.
Strategy
Graphic Design
Videography
Experiential Marketing
Paid Media
Graphic Design
Our in-house team of leading designers crafted a bold, cohesive visual language, producing high-impact artwork and marketing materials that elevated the brand across digital, print, and experiential touchpoints.
Animations
We developed high-impact animations designed for broadcast, LED screens, and social media, creating dynamic motion assets that elevated the visual presence of the brand across live events and digital platforms.
Get A Grip On Gear
We created this animated intro to establish a bold, recognisable identity for the show.
Colossus Bets Launch Film
We produced a high-impact animated launch ad for Colossus Bets’ South African debut, designed for broadcast and social media.
Project
Following the brand’s reintroduction in 2025, we led social media management, strategy, graphic design, videography, experiential marketing, and paid media.
- Grew GallopTV’s social following from under 10,000 to over 90,000 across platforms
- Generated more than 20 million impressions
- Increased race-day footfall by 200%
- Introduced new content formats and launched Africa’s largest horse racing podcast
- Created immersive experiences including a virtual jockey VR activation
Our work fundamentally shifted brand perception and revitalised audience interest in the sport.
Overview
We redefined how GallopTV showed up across content, culture, and live experience—building a more visible, contemporary, and audience-driven brand.
Graphic Design
Our in-house team of leading designers crafted a bold, cohesive visual language, producing high-impact artwork and marketing materials that elevated the brand across digital, print, and experiential touchpoints.
Animations
We developed high-impact animations designed for broadcast, LED screens, and social media, creating dynamic motion assets that elevated the visual presence of the brand across live events and digital platforms.
Get a Grip on Gear
We created this animated intro to establish a bold, recognisable identity for the show.
Colossus Bets Launch Film
We produced a high-impact animated launch ad for Colossus Bets’ South African debut, designed for broadcast and social media.
Broadcast Graphics
We created a suite of animated broadcast assets, including lower thirds, scorecards, transitions, stings, and on-screen graphics.
