Lepas
We partnered with Lepas to conceptualise and execute a bold brand launch at the World Sports Betting Cape Town Met 2026, creating one of the most striking activations at the event.
Overview
The activation drew strong engagement, with guests playing the putt-putt game, exploring the vehicles up close, and capturing moments at the custom selfie frame, turning the space into a vibrant, interactive brand experience.
Activation Build & Execution
We fully designed and built the activation from the ground up, constructing the custom set, printing and supplying branded umbrellas and telescopic banners, building the selfie wall, installing the putt-putt setup, providing the reception desk and furniture, delivering a beautifully executed, standout brand environment.
Project
Tasked with delivering a hard launch for the new Lepas automotive brand in South Africa, we developed the full creative concept and designed an immersive, premium brand environment.
- Led the concept, art direction and strategic rollout for the launch presence
- Designed the activation across 3D visuals, technical drawings and print production
- Executed the on-site brand environment to create a standout presence at the Met
From 3D design and technical drawings to set build, print production, and on-site activation, we executed every detail, resulting in one of the event’s most memorable brand spaces.
Overview
The activation drew strong engagement, with guests playing the putt-putt game, exploring the vehicles up close, and capturing moments at the custom selfie frame, turning the space into a vibrant, interactive brand experience.
Activation Build & Execution
We fully designed and built the activation from the ground up, constructing the custom set, printing and supplying branded umbrellas and telescopic banners, building the selfie wall, installing the putt-putt setup, and providing the reception desk and furniture.
The result was a beautifully executed, standout brand environment that translated the launch concept into a premium, high-energy physical experience.
3D Modelling
We led the 3D modelling process from concept to final visualisation, shaping the entire activation in detail before it was built and ensuring every element aligned with our creative vision and strategic intent.
Technical Drawings
Working alongside a technical partner, we translated the concept into precise construction drawings and oversaw the process so every dimension, structure, and finish was executed exactly as envisioned on the ground at the Met.
