GallopTV
Intro
We partnered with GallopTV (formerly Gold Circle) to redefine how horse racing shows up culturally—transforming its marketing, storytelling, and audience engagement through a bold, modern social-first approach.
Context
Following the brand’s reintroduction in 2025, we led social media management, strategy, graphic design, videography, experiential marketing, and paid media. Our work grew GallopTV’s social following from under 10,000 to over 90,000 across platforms, generated more than 20 million impressions, and increased race-day footfall by 200%. We introduced new content formats, launched Africa’s largest horse racing podcast, and created immersive experiences including a virtual jockey VR activation—fundamentally shifting brand perception and revitalising audience interest in the sport.
Client
GallopTV
Year
2025
Role
Social Media Management
Strategy
Graphic Design
Videography
Experiential Marketing
Paid Media
Mind zone experience intro interface
Athlete using the mind zone VR experience at the olympic village in Paris
Visualization of the statue of nike (Goddess of Victory)
Breathing exercise visualization
VR headset of the mind zone experience
GRAPHIC DESIGN
Our in-house team of leading designers crafted a bold, cohesive visual language, producing high-impact artwork and marketing materials that elevated the brand across digital, print, and experiential touchpoints.
ANIMATIONS
We developed high-impact animations designed for broadcast, LED screens, and social media, creating dynamic motion assets that elevated the visual presence of the brand across live events and digital platforms.