Intro
We partnered with GallopTV (formerly Gold Circle) to redefine how horse racing shows up culturally—transforming its marketing, storytelling, and audience engagement through a bold, modern social-first approach.
Context
Following the brand’s reintroduction in 2025, we led social media management, strategy, graphic design, videography, experiential marketing, and paid media. Our work grew GallopTV’s social following from under 10,000 to over 90,000 across platforms, generated more than 20 million impressions, and increased race-day footfall by 200%. We introduced new content formats, launched Africa’s largest horse racing podcast, and created immersive experiences including a virtual jockey VR activation—fundamentally shifting brand perception and revitalising audience interest in the sport.