Vingamedia - Doordash / Summer of DashPass

Intro

We partnered with Lepas to conceptualise and execute a bold brand launch at the World Sports Betting Cape Town Met 2026, creating one of the most striking activations at the event.

Context

Tasked with delivering a hard launch for the new Lepas automotive brand in South Africa, we developed the full creative concept and designed an immersive, premium brand environment. From 3D design and technical drawings to set build, print production, and on-site activation, we executed every detail — resulting in a standout presence at the Met.

Client

Lepas

Year

2026

Role

Art Direction

Creative Direction

Strategy

3D Design

Technical Drawings

Set Build

Brand Activation

overview

The activation drew strong engagement, with guests playing the putt-putt game, exploring the vehicles up close, and capturing moments at the custom selfie frame — turning the space into a vibrant, interactive brand experience.

Activation Build & Execution

We fully designed and built the activation from the ground up — constructing the custom set, printing and supplying branded umbrellas and telescopic banners, building the selfie wall, installing the putt-putt setup, providing the reception desk and furniture — delivering a beautifully executed, standout brand environment.

3D MODELLING

We led the 3D modelling process from concept to final visualisation, shaping the entire activation in detail before it was built, collaborating where needed but ensuring every element aligned with our creative vision and strategic intent.

TECHNICAL DRAWINGS

Working alongside a technical partner, we translated our concept into precise construction drawings, overseeing the process to make sure every dimension, structure, and finish was executed exactly as we envisioned on the ground at the Met