We conceived and led the creative direction for the theme, anchored by the central concept Feel the Pulse of the Nation, which became the foundation for all visual and experiential elements. From this idea, we designed the official theme logo, developed four original, never-seen-before patterns, and generated lifelike AI models to express the diversity, energy, and spirit of South Africa. The rollout became the most successful theme interpretation in the event’s history, widely adopted by fashion designers, sponsors, and partner brands. The concept resonated deeply with South Africans, inspiring national pride and emotional connection across the event.